Five Steps For Improving The Borrower's Experience
MortgageOrb By: Andy Crisenbery
The CFPB has taken steps on its website and through its social media efforts to make it simple for borrowers to lodge complaints against their lender. This is a significant change that impacts all lenders and mortgage technology vendors.
Traditionally, customer satisfaction has not been the most important metric for the mortgage lending industry. It's not that the nation's best lenders do not care about the experience itself, but other considerations have been deemed even more important. The legality of work, the ability to accurately measure risk, and the ability to provide the funds the borrower needed to close a real estate transaction in a fully compliant manner have been the primary measures of industry success. When judged by those metrics, the industry has performed very well throughout its history.
Fortunately, the industry has the ability to make things better. Let's consider the five distinct areas where the borrower's experience can be improved.
Providing a consistent point of contact. Federal regulators have already settled on this as a necessity- at least on the servicing side of the business, where single point of contact requirements are now in place. These requirements allow any loan borrower to reach out to a single person in the servicing show for help or support.
Many lenders have discovered consumers appreciate when a financial institution integrates information systems, allowing them access to a range of banking activities with a single log-on. Offering the same look and feel across departments makes it easier to cross-sell.
Even within the same department, offering consumers a consistent process for interacting with different types of documents increases customer satisfaction. Finally, the financial institution can provide a secure method for messaging between the consumer and the lender, which can be easily accomplished through a technology-based portal.
Providing fast and accurate document viewing. Borrowers will not feel comfortable or enjoy the loan origination experience if they do not have the opportunity to build up a level of trust in their lender. The best way to do this is by providing documents to the borrower as quickly as possible while ensuring secure access. This provides a level of transparency that will give borrowers confidence in their choice of lender.
Many institutions are putting all of the documents the borrower needs to review directly into an online portal and then training their employees to ensure that only current documents are available, thus eliminating the risk that the borrower will review an outdated document such as a previous version of disclosure. Avoiding mistakes here will smooth the transition to the closing table and improve the borrower's overall experience.
Providing up-to-date status information. One complaint borrowers have with the industry relates to the lack of timely status updates during the lending process. By providing real-time status updates and notifications between loan processors and borrowers through a secure portal, borrowers know exactly what's happening on their loan.
Providing integrated electronic signature capabilities. Lenders intent on improving the borrower experience are leveraging portals to make it easier for borrowers to provide information the lenders need to move the loan forward. Often, signed documents are required, and portals with electronic signature capabilities make this easier for borrowers. Current technologies allow for package consent, multiple signers, signing and initialing, and other lender or investor requirements.
Providing access anywhere. Today's consumers are on the move, and they expect to do business from wherever they are. This requires technology that will grant borrowers access anywhere they can find an Internet connection.
The technology to improve the customer service experience is available today. Many lenders are already utilizing these tools in some capacity- but more lenders need to get on board if the industry is going to rehabilitate its customer service image.
Are you a lender looking to improve your technology, giving your borrowers a better and overall successful experience? IDS offers cutting edge technology and provides customizations at no extra charge.